We connect founders with people that amplify their business — the journalists, buyers and event organisers who can put them on the map.
The problem we're solving
Every day, founders are building brilliant things most people haven't heard of yet. Not because they aren't good enough. Not because they aren't interesting. Because getting discovered still depends too much on who you know, which rooms you're already in, and whether you happened to catch the right person's attention at the right moment.
The startup world is built on who you know, not what you know. We're changing that.
What we do
We're building the discovery infrastructure for emerging companies. A platform that brings founders and the people who can help them grow into the same place — replacing cold outreach with curated matches, and luck with structure.
We work with startups across sectors — consumer goods, food and drink, fashion, beauty, wellness, climate, tech, marketplaces, lifestyle — but more than any specific category, we care about the story. Why this exists. What problem it solves. What it took to build.
Who it's for
The startup founders - If you're building something real and want the right people to know it exists, this is your place. You don't need to have raised millions or have a polished brand story. You just need to be building something with ambition and momentum.
The amplifiers (media, buyers and event organisers) - If you're looking for emerging brands worth knowing about, share a brief and we'll bring you the founders who fit. No more sifting through cold pitches.
Who's behind it:
Discover Startups was founded by Georgie Brown, a founder turned marketing strategist who has worked with companies from Deliveroo to scrappy early-stage startups. After years of helping founders position and grow their businesses, Georgie kept noticing the same gap: too many brilliant startups were building without anyone in the right rooms knowing they existed.
She's joined by co-founder Charlie Bennett; GTM & Growth advisor who has worked with some of the UK's best start-up communities and leading tech entrepreneurs.
Discover Startups is the platform they wished had existed when they started building things — one place where the right opportunities find the right founders, and the founders worth knowing actually get found.